Course Overview
Master YouTube video advertising using Google Ads. Learn in-stream skippable ad formats, bumper ads, custom segment audience targeting, video script copywriting, and conversion tracking pixel setup.
What You'll Learn
- Set up Google Ads video campaign structures for maximum ROI
- Target high-intent audiences using custom intent segments and placement targeting
- Write hook-driven video ad scripts that drive click-throughs
- Set up Google Tag Manager conversion pixels and track cost-per-acquisition (CPA)
Key Skills Covered
Structured Learning Roadmap
Step-by-step milestone progression for Linux Digital – YouTube Ads Course
Establish prerequisite knowledge in Digital Marketing, setup local development environments, and master fundamental syntax and concepts.
In-stream skippable ads, feed ads, bumper ads, campaign objectives. The 5-second hook rule, problem-solution narrative structure, CTAs.
Custom intent, affinity segments, competitor channel placements, remarketing. Google Tag Manager conversion setup, Target CPA bidding, scaling campaigns.
Synthesize all course modules into a production-grade portfolio project, undergo self-assessment quizzes, and earn your official Money Mitra Network certificate.
Course Curriculum
Module 1: YouTube Ad Formats & Strategy
Module 2: Scriptwriting & Video Creative Hooks
Module 3: Precision Audience Targeting
Module 4: Conversion Tracking & Bidding Optimization
Instructor Profile
Prof. Arvind Sharma
15+ years mentoring engineering students and tech professionals in computer science fundamentals, design patterns, and industry best practices.
Prerequisites & Audience
Basic understanding of online advertising.
Digital marketers, media buyers, e-commerce store owners, and business operators.